To protect the innocent…This is my personal blog. The thoughts and opinions expressed here are my own, and don't represent those of my company or its associates (or anyone but me, really).
If you’re charged with finding ways to integrate social media into your company’s corporate and marketing communications plans (and I hope you are, rather than just bolting on a few tactics here and there), then you need to read. Read … Continue reading →
When someone says “IT architecture” I think of CPU towers stacked to make a building, lined with glowing desktop monitors for windows. “IT security” brings to mind little men with big muscles wandering around the network, ready to bounce cyber … Continue reading →
If you’re going to push for change in your company, people are going to push back. They’re going to ask questions. Good questions. Some people will openly support you, some will discreetly cheer you on, some will throw up (mostly … Continue reading →
Social media people (That sounds shady to me. Am I alone?) always talk about “gaining your audience’s trust.” And that’s important. But it skips past an all-important step: gaining your colleagues’ trust. If you’re leading a communications culture shift, you’d … Continue reading →
Reading Altimeter’s “The Two Career Paths of the Corporate Social Strategist” was like being doused with ice water: “As requests compound, the strategist must build proactive programs now – or be relegated to ongoing cleanup as the social media help desk.” … Continue reading →
Donuts. Also: chairs, hallways, sandwiches and coffee mugs. These are the tools you’ll need if you want your corporate communications team to start blogging, your HR group to get on Facebook and the IT guys to start sharing on twitter – … Continue reading →