Author Archives: Lisa Hoffmann

Corporate social media integration: The best books aren’t about social media

If you’re charged with finding ways to integrate social media into your company’s corporate and marketing communications plans (and I hope you are, rather than just bolting on a few tactics here and there), then you need to read. Read … Continue reading

Posted in Relationship building, Social Media | 1 Comment

Is IT playing Whack-a-Mole?

When someone says “IT architecture” I think of CPU towers stacked to make a building, lined with glowing desktop monitors for windows. “IT security” brings to mind little men with big muscles wandering around the network, ready to bounce cyber … Continue reading

Posted in Social Media | 2 Comments

Get comfortable with being uncomfortable

If you’re going to push for change in your company, people are going to push back. They’re going to ask questions. Good questions. Some people will openly support you, some will discreetly cheer you on, some will throw up (mostly … Continue reading

Posted in Motivation, Relationship building, Social Media | 2 Comments

Forget about gaining your audience’s trust

Social media people (That sounds shady to me. Am I alone?) always talk about “gaining your audience’s trust.” And that’s important. But it skips past an all-important step: gaining your colleagues’ trust. If you’re leading a communications culture shift, you’d … Continue reading

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Taking the shine off social media

Reading¬†Altimeter’s “The Two Career Paths of the Corporate Social Strategist” was like being doused with ice water: “As requests compound, the strategist must build proactive programs now – or be relegated to ongoing cleanup as the social media help desk.” … Continue reading

Posted in Social Media, Strategy and Governance | 5 Comments

The best tools for making corporate social media progress

Donuts. Also:¬†chairs, hallways, sandwiches and coffee mugs. These are the tools you’ll need if you want your corporate communications team to start blogging, your HR group to get on Facebook and the IT guys to start sharing on twitter – … Continue reading

Posted in Relationship building, Social Media | 1 Comment