Who’s causing all the commotion?

In the fall of 2009, I joined Duke Energy, founded in 1904, as a social media specialist seated in corporate communications. In front of a computer that allows access to social networking sites only via an IT exception.

I’ll let that sink in a minute.

Luckily, I work with smart, forward-thinking people who understand that the communication world is changing and recognize that social networks represent more than just risk. There’s opportunity in them thar hills!

This blog is a place for me to vent share what I’m learning as we explore web whatever-point-oh. And, I hope, as a place to do what blogs do best: spark productive conversation.

Thanks for stopping by!

All the Best,
Lisa Hoffmann


One Response to Who’s causing all the commotion?

  1. Pingback: Guerrilla Marketing: Giveaway Promotions | The Marketing Spot

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