If you’re charged with finding ways to integrate social media into your company’s corporate and marketing communications plans (and I hope you are, rather than just bolting on a few tactics here and there), then you need to read. Read to learn, and to motivate yourself. Because you have tough job. And much of it has little to do with social media tools.
These are two of the books I’ve found most helpful as I practice corporate communications as a social media consultant. (None of these are affiliate links. I just really like these books.) I bought them both and refer back to them when I feel stuck.
Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
What I learned:
- To persuade people, you have to appeal to both the heart and mind (Yes, even in corporations. Step away from the charts and graphs).
- Keep communications simple. If you want people to do something, give them a clear call the action.
- If you hit an obstacle, work to figure out the true source.
The 7 Habits of Highly Effective People by Steven R. Covey
What I learned:
Before you can affect any real change, you need the confidence to inspire confidence. And you do that by understanding how people work and responding appropriately. The most powerful lesson for me: Seek first to understand, then to be understood. This is BIG for a talker like me. I’m learning to listen more.
Being a social media consultant in a corporation is as much about inspiring and persuading people as it is about new media communications and technology. Maybe more.